Snowshoe Mountain - Pickpockets & Loose Women

Live the mountain. From many attributes to one brand promise.

opportunity.

Move a much-loved winter brand that heavily relies on attributes and deals to a year-round lifestyle brand with heart and soul.

solution.

Cement Snowshoe’s leadership in the Mid-Atlantic market by writing the book on the mountain lifestyle. Summer, winter, fall and spring – one cheeky Mountain Rule at a time.

/ client

Snowshoe Mountain

/ projects

Positioning and Audience Research
Market Research
Year-round Brand Campaign
Employee Engagement Initiatives
Social and Influencer Campaigns
Promotions + Product Branding
PR Activations and Stunts
Environmental Design + Signage

more to the story.

Snowshoe in West Virginia’s Allegheny Mountains is the #1 ski destination in the Mid-Atlantic. The winter business relied heavily on snow, snowmaking and terrain messaging, while the summer depended mostly on events and tactical offers. Our assignment: create a new long-term brand strategy that truly tapped into the culture of the mountain and cemented Snowshoe’s leadership position in the mid-Atlantic, no matter the time of year. Through research, we identified a new positioning that served as the guiding principle driving all initiatives, including operations, marketing, and employee communications. Mountain Rules, the resulting year-round brand campaign, engages its varying audiences between summer and winter, with a focus on storytelling and fresh social tactics.