"You cannot bore people into buying your product." - David Ogilvy
Grand Rapids Public Museum. Become a proud owner
- brand promise
- membership campaign
- institutional campaign
- planetarium campaign
- exhibit campaigns
Cummins. Can the past show us the future?
- corporate anniversary theme
- Anniversary brand Film
- Anniversary Campaign
- Global Activations
Snowshoe Bike Park. From park to epicenter
- product Strategy
- positioning
- advertising campaign
- collateral
Winter Park. Employee brand
- employee brand launch
- employee engagement
- employee recognition
- activations + tactics







































