Snowshoe Bike Park – Pickpockets and Loose Women

From bike park to biking epicenter

opportunity.

Expand Snowshoe’s bike offering beyond the gravity bike park community.

solution.

Create a unified story and go-to-market strategy that, for the first time, combines bike park, regional trail systems and the on-mountain backcountry trail network.

/ client

Snowshoe Bike Park

/ projects

Positioning
Core Narrative
Toolkit
Product Strategy
Advertising Campaign
Collateral

more to the story.

Snowshoe's Bike Park has long been the Mid-Atlantic's crown jewel of gravity-fueled, lift-serviced, downhill mountainbike adventures. But the mountain and region have so much more to offer, while demand for less aggressive mountainbike endeavors was increasingly getting more popular. By creating a system that addressed Snowshoe's three core categories of mountainbike experiences, along with a framework for lessons, clinics and other ancillary products, Snowshoe is now communicating and establishing itself to become a true destination for all things mountainbike.