Winter Park - The Code - Pickpockets & Loose Women

Stewards of Stoke - Employee Engagement

opportunity.

Galvanize a workforce made of veteran locals, returning seasonal employees and first-time international workers.

solution.

1 – Launch the new brand promise, Venture Out, internally.

2 – Welcome everyone to the newly formed community of Stewards of Stoke, the internal brand.

3 – Develop and launch employee behavior principles, The Code, along with a peer-2-peer recognition program.

/ client

Winter Park

/ projects

Manifesto Film
Employee Brand
Employee Engagement Campaign
Employee Recognition Program
Misc Gear + Tactics

more to the story.

Winter Park is Colorado’s longest continuously operating ski resort. A place rich in colorful heritage and superlative terrain. However, frequent changes in ownership and strategic direction have resulted in a brand without a center, and without a galvanizing purpose. Destination guests had no awareness of Winter Park, and the local perception was as fragmented as the ever-changing advertising campaigns. Our first assignment was to create a strong employee culture, uniting seasonal workers and 10-year veterans alike, that could consistently deliver on the new brand promise. The successful internal roll-out included a manifesto brand film, an employee handbook and rewards and recognition programs. For the first time, all stakeholders, guests and employees alike, understood Winter Park’s core differentiation and reason for being.