In spite of a powerful brand identity and loyal passenger base, Frontier Airlines’ history has been a rollercoaster ride. In 2010 the airline with a different animal on the tail of every plane, and a whole different animal on the fuselage, was merged with Midwest Airlines. CEO Bryan Bedford of Republic Airways, then owner of both brands, asked us to communicate Frontier’s vision and values to the newly-merged workforce. We created a short film with Oscar-winning documentary director Daniel Junge, Why We Fly, to capture the very human relationship between employee and passenger.
