Alzheimer's Prevention Initiative - Pickpockets & Loose Women

To end Alzheimer's forever

opportunity.

To create the world’s largest genetic database to identify and track hereditary dispositions.

solution.

A loud call-to-action. Reminding everyone they can be a winning warrior in the fight against Alzheimer’s.

/ client

Banner Alzheimer's Institute

/ project

Public Awareness Campaign

more to the story.

To make meaningful progress in the fight against Alzheimer's, BAI launched a global registry to track individuals long before anyone would potentially develop actual symptoms. The goal: The world's most complete database cataloging genetic similarities that could aid in the early detection of the disease. An enormous effort that required a loud voice to engage and motivate all warriors. Here, though a simple pin prick, you get to use your body to help end Alzheimer's once and for all.