We teamed with Clarios on launching its first-ever Clarios-branded product — Clarios xEV — specifically designed for Hybrids and EVs. Our launch campaign, The Power of X, had to work double-duty. Not only did it have to generate awareness of xEV batteries, it also had to educate the general public that every Hybrid and EV needs a 12V battery – a little-known fact to most drivers around the world. We developed the strategy, messaging, identity, go-to-market plan and creative, and leading a multi-agency team of media and PR partners to launch with record-breaking results: 95% new website traffic, social channel growth, and 50%+ share of voice lift.Working as we do at the intersection of business strategy, brand, and culture, we were tasked with bringing clarity to the vision of a future shared by the combined employee groups. Subsequently, we were asked to help convey the strength, leadership, and capabilities of the new company to the financial community. Our theme for the Analyst Day event — “Tomorrow, today” — was an organizing idea for all content.
