Big Sky
From big geography to big aspiration. opportunity. Humanize the “Biggest Skiing in America” positioning. solution. Shift the focus from the biggest geography, Lone Peak, to the biggest version of yourself, The Big You. In front of such an enormous backdrop, unleashing the biggest version of yourself only comes natural. / […]
Winter Park
Venture out. From a local’s favorite to a destination mountain. opportunity. Many changes in ownership have resulted in a fragmented brand for Colorado’s longest continously operating ski resort. solution. Launch a year-round, unifying brand promise that offers emotional connection, differentiation and enduring relevance: Venture Out. Connecting the mountain, the town, […]
Winter Park – The Code
Stewards of Stoke – Employee Engagement opportunity. Galvanize a workforce made of veteran locals, returning seasonal employees and first-time international workers. solution. 1 – Launch the new brand promise, Venture Out, internally. 2 – Welcome everyone to the newly formed community of Stewards of Stoke, the internal brand. 3 – […]
Snowshoe Bike Park
From bike park to biking epicenter opportunity. Expand Snowshoe’s bike offering beyond the gravity bike park community. solution. Create a unified story and go-to-market strategy that, for the first time, combines bike park, regional trail systems and the on-mountain backcountry trail network. / clientSnowshoe Bike Park / projectsPositioning Core Narrative […]