Snowshoe Bike Park
From bike park to biking epicenter opportunity. Expand Snowshoe’s bike offering beyond the gravity bike park community. solution. Create a unified story and go-to-market strategy that, for the first time, combines bike park, regional trail systems and the on-mountain backcountry trail network. / clientSnowshoe Bike Park / projectsPositioning Core Narrative […]
Shimano – Perfect Pair
Pedal and shoe. The perfect pair? opportunity. How does a bicycle component manufacturer become larger than the sum of its parts? solution. You lean into the benefits of technology that was meant for one another – an integrated system. / clientShimano / projectProduct Repositioning Product Launch more to the story. […]