Cummins Inc., a global power leader, embarked on an ambitious growth strategy, which happened to coincide with the company’s 100th anniversary. A unique moment to position the company in a forward-looking way and to create awareness, support and engagement with employees and key external audiences. For one short moment, everyone is paying attention. The theme, "Challenge the Impossible" was brought to life for all internal and external stakeholders around the globe. It inspires and demonstrates how Cummins' legacy is the key to its next century of innovation.
