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To end Alzheimer's forever

opportunity

To create the world’s largest genetic database to identify and track hereditary dispositions

solution

A loud call-to-action. Reminding everyone they can be a winning warrior in the fight against Alzheimer’s
/ client
Banner Alzheimer's Institute
/ project
Public Awareness Campaign

more to the story

To make meaningful progress in the fight against Alzheimer's, BAI launched a global registry to track individuals long before anyone would potentially develop actual symptoms. The goal: The world's most complete database cataloging genetic similarities that could aid in the early detection of the disease. An enormous effort that required a loud voice to engage and motivate all warriors. Here, though a simple pin prick, you get to use your body to help end Alzheimer's once and for all.

team

creative direction
olaf richter
account + strategy
nicole hebert
art direction
matt ward
olaf richter
amy neiswander
copywriting
olaf richter
production
jeffery garland
futuristic films
frank pickle
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123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com
Curabitur sagittis lectus quis purus interua vulputate justo hererit asellus ullcorper sem vel tellus ultrices ac suscipit orci
north america
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com
Curabitur sagittis lectus quis purus interua vulputate justo hererit asellus ullcorper sem vel tellus ultrices ac suscipit orci
north america
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com